As part of the Energy Solutions company website redesign team, I led design activities to foster collaboration from everyone in the company. We redesigned the old company website to reflect an updated brand representing a unique position in the energy efficiency space. The goal of the visual design exercise was to create consensus within the different sectors of the company about the brand attributes to be represented in the new visual identity.
The team was made up of representatives from the marketing, information systems, and executive teams. This was an exciting opportunity to rethink a ten year old brand for a dynamic, growing organization. This project was extremely successful - once the new website was rolled out, we received extremely positive feedback from the different departments.
Data from visual design workshop where staff were able to indicate with colored stickers whether they felt a particular image was representative of their conception of our ideal brand